Running a newsletter is fun and rewarding, but the demand to constantly create can be a slippery slope to creative burnout.
Thankfully, you can work smarter instead of harder by using email newsletter automation.
Newsletter automations give you the breathing room you need in your paid and free newsletters to grow your business. We’ll show you our best tips for putting the most time-consuming parts of your newsletter on autopilot.
Can you automate a newsletter?
Absolutely! Automating your newsletter doesn’t mean you’ll never write a single word again. Instead, when you automate your newsletter, it means you set up some portions of the newsletter creation, publication, and growth processes to run with little to no daily effort on your part.
Newsletter automation has several benefits. Automations are:
- Low effort: They work without input from you, freeing up your time for other things.
- Timely: They make sure readers are getting promotions and content when it’s relevant for them and not just when you remember to mention it.
- Scalable: They help you manage more subscribers while maintaining personalization since everyone gets the same personal experience automatically.
Tips to automate your newsletter creation
Your audience relies on you to provide them with engaging, relatable newsletter content—no matter the topic or format.
Most newsletters benefit from a core set of automations. Below, we’ve listed 12 automations in the order that a subscriber is likely to interact with them, beginning with the moment they subscribe.
The automations at the top of the list are the easiest to implement, so you’ll have no trouble getting started. Let’s take a look.
1. Set the collection of curated newsletter content on autopilot
Depending on the kind of newsletter content you create, you may need a streamlined way to maintain an inspiration feed.
For example, if your newsletter content revolves around curating content, interviews, industry news, or job posting, it can be a pain to go hunting for this information before you start writing each week’s newsletter. That’s where automation comes in.
Gather content ideas from other websites, YouTube, or social media sites into a single RSS feed using an RSS reader like Feedly. If you’d rather keep track of specific URLs, use Zapier to build a personal RSS feed with links bookmarked on apps like Pocket.
Then, set up a Zapier automation to move those ideas into a Google Sheet or project management tool like Trello. So when it’s time to write, it’s as easy as copying and pasting the links or ideas you’d like to share.
2. Send round-up newsletters of your latest posts
A popular email newsletter style is simply sending a round-up of your latest posts. Many professional bloggers prefer to do this weekly to keep subscribers up to date on their content without overwhelming their inboxes.
Automation makes compiling these round-ups ridiculously easy—and you can set it up right from within your ConvertKit account.
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